Yi Liu

My name is Yi Liu. I am a fifth-year Ph.D. Candidate in Marketing at the Wharton School, University of Pennsylvania. My major research interests lie in building theoretical models about technology (e.g., artificial intelligence) and online platforms to study their impact on customers and firms. I will be joining the University of Wisconsin - Madison as an Assistant Professor of Marketing in summer 2022.

Please find my current CV here.


700 Jon M. Huntsman Hall, 3730 Walnut Street, Philadelphia, PA 19104