Yi Liu

My name is Yi Liu. I am an Assistant Professor of Marketing at the Wisconsin School of Business, UW-Madison. My major research interests lie in building theoretical models about technology (e.g., artificial intelligence) and online platforms to study their impact on customers and firms. I received my Ph.D. in Marketing from the Wharton School, University of Pennsylvania.

Please find my current CV here.

Link to my Wisconsin website.


4182 Grainger Hall, 975 University Ave, Madison, WI, 53706