Yi Liu

My name is Yi Liu. I am John and Anne Oros Term Professor and Assistant Professor of Marketing at the Wisconsin School of Business, University of Wisconsin-Madison. My major research interests lie in building theoretical models about technology (e.g., artificial intelligence) and online platforms to study their impact on customers and firms. I received my Ph.D. in Marketing from the Wharton School, University of Pennsylvania.

Please find my current CV here.

Link to my Wisconsin website.